Alfa Romeo Canada Build & Price Tool

Designed and developed an interactive Build & Price tool for Alfa Romeo’s Canadian website, providing users with a seamless experience to customize and price their dream vehicle. The tool features intuitive UI/UX elements, ensuring easy navigation through options for models, trims, and packages. It delivers a visually rich, responsive, and user-friendly interface, aligning with the brand’s luxurious aesthetic while optimizing for both desktop and mobile platforms. Key contributions included wireframing, user flow optimization, and collaboration with developers to ensure pixel-perfect execution.