FCA Build & Price

Designed the FCA Build and Price tool, a comprehensive digital solution used across all of FCA’s vehicle brands, including Chrysler, Dodge, Jeep, Ram, and Fiat. This tool allows users to customize and configure their desired vehicle, offering a seamless and intuitive experience. The design focused on clarity and ease of use, ensuring that users could explore various configurations, select features, and see real-time pricing updates. By maintaining a consistent, user-friendly interface across all brand lineups, the tool enhances customer engagement and simplifies the car-buying process.