Product UI Illustration System (v1)
A modular system of SVG-based product illustrations designed for onboarding flows, empty states, financial dashboards, and system feedback screens. Each illustration uses a shared
JOYIA — TO THE WORLD
This project started with a nod to KAWS’ subway posters but evolved into its own visual language, rooted in vintage rubber-hose animation and expressive line work. Instead of rel
Systems that remember
Why modern design systems aren’t libraries, they’re organisational memory. TL;DR — Key Takeaways for Time-Poor Execs Modern design systems succeed by reducing the cost of cha
The Human Interface
What management taught me about designing for people, not products. An essay on the invisible art of designing for humans. On teams, in leadership, and within ourselves. I know, th
FCA / Stellantis Website Redesign
Product Design · UX Strategy · Multi-Brand Ecosystem As part of a ground-up redesign of Fiat Chrysler Automobiles’ (now Stellantis) digital presence, I helped lead the overhaul
Measure What Moves Users
A playbook for UX metrics that actually change the business Executive Summary If you’re tired of metrics that look good in presentations but don’t drive business results, this
Moomu Branding
not oat. not nut. not sorry. MOOMU is a concept dairy brand that doesn’t beg for relevance, it builds its own. Created to stand out in the alt-milk aisle, MOOMU blends full-fat n
Meridian Design System
Meridian is a modern design system for 2025 and beyond—built around a curated palette (Navy, Mocha, Lavender, Verdant, Terracotta, Obsidian, Powder) and a complete set of compone
Shachiku Part II — The Walk Home (社畜 – “Corporate Livestock”)
A continuation of the Shachiku series, The Walk Home portrays the exhausted salaryman caught between workplace and home, a solitary figure suspended in the liminal space of burden
Hōge no Tora (髯毛の虎)
Hōge no Tora explores the intersection of anatomy and symbolism through 髯毛 (hōge)—tendril-like whiskers found in East Asian visual traditions. Neither cloud nor flame, thes