The OBDURA branding concept was crafted to encapsulate resilience, timeless elegance, and precision. The turtle icon symbolizes strength, endurance, and a measured pace, aligning with the qualities of a luxury watch made to withstand the test of time. The serif font, paired with a minimalistic line drawing, exudes sophistication, emphasizing the brand’s commitment to refined craftsmanship. The tagline, “Time Endures. So Do We,” reinforces OBDURA’s promise of durability and longevity, making it more than a timepiece—it’s a statement of resilience and lasting style.
