A user journey map illustrating the process of staking cryptocurrency, featuring Maya, a crypto enthusiast seeking passive income. It highlights stages from preparing to stake, staking assets, to managing rewards, along with emotions, actions, and opportunities at each step.
November 14, 2024

Crypto User Journeys: Buying & Staking

This case study dives into the cryptocurrency journey for two distinct user types: newcomers exploring their first crypto purchase and enthusiasts looking to earn passive income through staking. Through detailed user journey maps and personas, I examine the motivations, emotions, and challenges these users face as they navigate the complex world of crypto. By understanding their pain points and designing targeted solutions, this project aims to create intuitive, user-friendly experiences that empower users at every stage—from initial investment to advanced staking.

A user journey map illustrating the process of staking cryptocurrency, featuring Maya, a crypto enthusiast seeking passive income. It highlights stages from preparing to stake, staking assets, to managing rewards, along with emotions, actions, and opportunities at each step.
User journey map illustrating the five stages for a crypto newcomer (Sarah) buying her first cryptocurrency, including goals, actions, thoughts, pain points, emotions, touchpoints, and opportunities at each stage.
User Persona for Sarah, a cautious beginner exploring her first cryptocurrency purchase