FCA – Global Navigation Design

Developed a streamlined navigation system for Fiat Chrysler Automobiles’ (FCA) vehicle websites as part of a comprehensive redesign of all their digital properties. This unified navigation was implemented across the entire FCA lineup, including Chrysler, Dodge, Jeep, Ram, and Fiat, ensuring a cohesive and intuitive user experience. The design prioritized ease of use, allowing customers to seamlessly explore vehicle models, features, and services across all brands. Key contributions included creating a responsive, mobile-friendly structure that enhanced both usability and accessibility while maintaining consistency with FCA’s branding and user expectations.