Netflix iPad App Redesign Concept

Design Rationale:

This redesigned Netflix homepage refines the existing UI with a sleek, glassmorphic aesthetic while maintaining Netflix’s signature branding. The goal was to enhance visual appeal and reduce cognitive overload while keeping navigation intuitive. A more structured content hierarchy improves scannability, and filtering options allow users to customize their browsing experience. The hero section retains its cinematic impact with improved CTAs.

A key improvement is the redesigned “Continue Watching” section. By increasing its size and giving it a more cinematic presentation, it breaks up the repetitive grid structure of similarly sized thumbnails, making the page feel more dynamic. Since most users return to their most recent content, fewer items are displayed, but each is given more prominence. The expanded thumbnails also clearly show progress indicators, making it easier for users to pick up where they left off without additional navigation.

Content rows are optimized to display fewer, larger thumbnails for a more engaging and less cluttered experience, ensuring users can quickly find relevant content without feeling overwhelmed. The thumbnails have also been switched to a portrait format, creating a movie poster aesthetic that aligns better with how films and shows are designed to be promoted. This shift from Netflix’s previous landscape layout enhances visual appeal while making the browsing experience feel more immersive and cinematic.

Additionally, filtering options have been introduced, allowing users to customize their viewing experience further. The Top 10 rankings can now be filtered by genre and location, offering a more personalized view of trending content. Similarly, the “Matched to You” section includes filtering options for categories like Popular, New, Critically Acclaimed, Trending, and Most Liked, giving users more control over their recommendations.