The Sentence Beneath the Screen
How AI exposed product design’s clarity problem A few months ago I was early on a dashboard project, using AI to help think through the problem before opening Figma. I typed
The Brief Has No Seat at the Table
Why every serious project should have its own AI system There’s a meeting that happens on most projects, usually around week six or seven, where someone says: “Wait, I
Designing the Failure Script
A colleague at another company recently forwarded me an email their AI assistant had summarized before they read it. The assistant interpreted the sender’s tone as passive-ag
Product UI Illustration System (v1)
A modular system of SVG-based product illustrations designed for onboarding flows, empty states, financial dashboards, and system feedback screens. Each illustration uses a shared
JOYIA — TO THE WORLD
This project started with a nod to KAWS’ subway posters but evolved into its own visual language, rooted in vintage rubber-hose animation and expressive line work. Instead of rel
Systems that remember
Why modern design systems aren’t libraries, they’re organisational memory. TL;DR — Key Takeaways for Time-Poor Execs Modern design systems succeed by reducing the cost of cha
The Human Interface
What management taught me about designing for people, not products. An essay on the invisible art of designing for humans. On teams, in leadership, and within ourselves. I know, th
FCA / Stellantis Website Redesign
Product Design · UX Strategy · Multi-Brand Ecosystem As part of a ground-up redesign of Fiat Chrysler Automobiles’ (now Stellantis) digital presence, I helped lead the overhaul
Measure What Moves Users
A playbook for UX metrics that actually change the business Executive Summary If you’re tired of metrics that look good in presentations but don’t drive business results, this
Moomu Branding
not oat. not nut. not sorry. MOOMU is a concept dairy brand that doesn’t beg for relevance, it builds its own. Created to stand out in the alt-milk aisle, MOOMU blends full-fat n