It’s an Input, Not an Instruction
What a bird in the hand taught me about territorial design thinking Most designers have been sent a layout they didn’t ask for. Maybe a PM sketched the flow, a founder assemb
The Last Mile Is Judgment
What MapQuest, Figma, Sonos, and a confused lake can teach us about the limits of data-driven product design. MapQuest Is the #1 App in America. Somehow. MapQuest is the most downl
The Authority to Leave It Alone
A Very Small Braun Logo There is something strange about the Braun T3 radio. Designed by Dieter Rams and Ulm School designer Hans Gugelot in 1958, it is an object that has become s
Originality Ages Faster Than Restraint
Originality is one of design’s most seductive qualities because it announces itself immediately. You notice the unexpected interaction, the unusual interface, the visual lang
The Sentence Beneath the Screen
How AI exposed product design’s clarity problem A few months ago I was early on a dashboard project, using AI to help think through the problem before opening Figma. I typed
The Brief Has No Seat at the Table
Why every serious project should have its own AI system There’s a meeting that happens on most projects, usually around week six or seven, where someone says: “Wait, I
Designing the Failure Script
A colleague at another company recently forwarded me an email their AI assistant had summarized before they read it. The assistant interpreted the sender’s tone as passive-ag